About Us

Established as a manufacturer of watch straps in 1979, the company has transformed into manufacturing imitation jewellery since 1990. The company started with a mission to create high quality brass bangles and bring in some standardization in an extremely unorganized market. Being one of the first 'under-one-roof' manufacturers of brass bangles in imitation jewellery, Shah Art Jewellers pioneered the idea of creating mass production of 'bagasra' bangles in the early 90s which created ripples in the brass bangle jewellery market.

The company was an erstwhile sole supplier to 'Bentex' since its inception for brass bangles, which remains the most established brand in the business of imitation jewellery across India.

We at Shah Jewellers are today one of the major suppliers of high quality brass bangles to established brands across the country. We have the rich experience of having catered to 1gm-gold bangle segment as well as microgold segment.

Core competency of the company:

  • Has an annual Capacity of ~5 million bangles
  • Invaluable resource of more than 10,000 exclusive bangle designs
  • Under-one-roof manufacturing facility located at Bhayander, in the outskirts of western suburbs of Mumbai (biggest market & manufacturing hub in India for imitation jewellery)
  • Capability of producing various categories of products in imitation jewellery including bangles, rings, bracelets, etc
  • Dedicated quality control department to ensure that the company’s quality standards are maintained
Quality is remembered long after the price is forgotten
&
The bitterness of poor quality remains long after low pricing is forgotten

Vision

Company's vision is to be a global market leader in the imitation jewellery market and create new quality standards using latest manufacturing technologies and providing excellent customer service.

We at Shah Art Jewellers believe that long term success lies on pillars of ethics, quality and innovation. This belief is now in the DNA of all our employees and it helps us in achieving success year over year.